Wheels

Zipp's 353 NSW Tubeless Disc-brake wheel is the pinnacle of our pursuit of versatility and speed. This wheel fuses Zipp's two most advanced approaches, Sawtooth rim profile and TSE, for an all-encompassing approach to performance. With its undulating 45mm-deep rim shape, the 353 NSW provides speed on every terrain with best-in-class aerodynamic efficiency and crosswind stability. The 353 NSW is Zipp's lightest tubeless wheelset yet, making it a fast-puncher ready to fight its way into the breakaway. Zipp's use of a hookless (straight side) rim in the 353 NSW is integral to achieving our mission of Making You Faster. With hookless, the transition between the tire and the rim is more seamless and aero. Zipp's hookless rims have more efficient resin distribution, which means lighter wheels. They also are highly durable. Zipp's 353 NSW's Sawtooth rim shape with Hyperfoils optimizes aerodynamic efficiency and crosswind stability. The Sawtooth design also allows the rim to be structurally strong but light. That will help you snap out of corners and maintain that speed no matter the terrain, especially in the steep, punchy stuff. The 353 NSW utilizes Zipp's Total System Efficiency, or TSE, approach to wheel design: overcoming specific barriers to speed: wind resistance, gravity, rolling resistance, and vibration losses. The wheel's 25mm internal width is ideal for running wider tubeless tires at reduced air pressure for a more efficient ride. At the center of the 353 NSW is the Cognition V2 Hubset, re-engineered with an updated Axial Clutch V2 mechanism for quicker engagement and lower friction, as well as improved durability. - Versatile endurance wheel for the modern road bike with tubeless and hookless rim profile - Our lightest tubeless wheel yet, making it a fast-puncher ready to fight - Optimized tire bed for easy tire installation - TSE for greater efficiency and reduced rolling resistance - Sawtooth rim with Hyperfoil nodes and HexFin ABLC dimple pattern for top aero and crosswind-stable performance with an undulating rim depth - Cognition V2 hubset rolls efficiently whether you are pedaling or coasting. Its Axial ClutchV2 technology reduces drag and lowers friction - Ships with 12mm end caps - Center Lock rotor interface. Lockring is included - Zipp graphics applied using Zipp's ImPress direct-print technology - Lifetime warranty

Zipp's 3ZERO MOTO carbon 29 enduro/trail wheelset is inspired by moto to provide riders with the control and durability required for pure trail speed. This wheel and its MOTO Technology have already been proven by multiple victories in the Enduro World Series with our pioneering partnership with the Lapierre Zipp Collective. While other wheel brands limit their focus to traditional box-section rim designs, Zipp engineers—uninhibited by legacy technology—took a different approach. They looked to motorsports as a model. Zipp's Moto Technology's single-wall rim is the optimal approach for an enduro/trail wheelset. The resulting rim provides something we call "ankle compliance." Imagine a runner rounding a sharp turn, the ankle naturally flexing to maintain grip as the runner leans. The 3ZERO rim can locally flex to stay parallel to the ground during cornering, increasing traction like a human ankle adjusts while running. This ability to twist locally allows it to deflect during single bead impacts without the rider getting bounced offline. 3ZERO MOTO helps you take the most direct route, saving seconds when and where they count most. At the center of the 3ZERO MOTO is the ZM2 hubset. This German-engineered hubset features 12 pawls and 132 points of engagement for a quicker response. The hub's improved seal design means better durability on rough terrain. Quarq's TireWiz is an add-on option for 3ZERO to dial in your pressure for an even more compliant ride. - Higher impact resistance - Reduced chance of pinch flatting - More traction in rough corners - Smoother ride in rocky terrain - Ability to run lower tire pressure - Reduced rider fatigue - Frustration-free tire installation - Rim is designed for compliance, creating the feel of extra suspension - German-engineered hubset features 12 pawls and 132 points of engagement for quicker response and also has improved durability - Lifetime Warranty

Sta Tru Front Wheel - Single Wall rim - Hub/Brake Compatibility: Rim Brake - Wheel Size: 24-inch - ISO Diameter: 507 / 24-inch BMX - Valve: Schrader - Tire Type: Clincher

Performance Upgrade Made Easy The C38 brings carbon fiber high performance to the real world. It's a versatile all-rounder equally at home crushing gravel washboards and summiting alpine passes. Optimized for use with modern wide tires, providing the right amount of sidewall support to facilitate surefooted handling in all conditions, the C38 wheelset is a great handling, lively climbing, robust all-road performer that also aerodynamically outperforms many deeper, aero-specific rims that cost twice as much. Carbon wheels are a true performance upgrade to any bike, but too often the price tag puts them out of reach. The Rapide C38 shatters that barrier and brings a class-leading Roval carbon rim and DT Swiss reliability together to provide riders with the best performance carbon wheel per dollar.

Zipp's 3ZERO MOTO carbon 27.5 and 29 enduro/trail wheelset is inspired by moto to provide riders with the control and durability required for pure trail speed. This wheelset and its MOTO Technology have already been proven by multiple victories in the Enduro World Series with our pioneering partnership with the Lapierre Zipp Collective. While other wheel brands limit their focus to traditional box-section rim designs, Zipp engineers—uninhibited by legacy technology—took a different approach. They looked to motorsports as a model. Zipp's Moto Technology's single-wall rim is the optimal approach for an enduro/trail wheelset. The resulting rim provides something we call "ankle compliance." Imagine a runner rounding a sharp turn, the ankle naturally flexing to maintain grip as the runner leans. The 3ZERO rim can locally flex to stay parallel to the ground during cornering, increasing traction like a human ankle adjusts while running. This ability to twist locally allows it to deflect during single bead impacts without the rider getting bounced offline. 3ZERO MOTO helps you take the most direct route, saving seconds when and where they count most. At the center of the 3ZERO MOTO is the ZM2 hubset. This German-engineered hubset features improved seal design for better durability on rough terrain. Quarq's TireWiz is an add-on option for 3ZERO to dial in your pressure for an even more compliant ride. - Higher impact resistance - Reduced chance of pinch flatting - More traction in rough corners - Smoother ride in rocky terrain - Ability to run lower tire pressure - Reduced rider fatigue - Frustration-free tire installation - Rim is designed for compliance, creating the feel of extra suspension - Lifetime Warranty

Zipp's 353 NSW Tubeless Disc-brake wheel is the pinnacle of our pursuit of versatility and speed. This wheel fuses Zipp's two most advanced approaches, Sawtooth rim profile and TSE, for an all-encompassing approach to performance. With its undulating 45mm-deep rim shape, the 353 NSW provides speed on every terrain with best-in-class aerodynamic efficiency and crosswind stability. The 353 NSW is Zipp's lightest tubeless wheel yet, making it a fast-puncher ready to fight its way into the breakaway. Zipp's use of hookless (straight side) rims in the 353 NSW is integral to achieving our mission of Making You Faster. With hookless, the transition between the tire and the rim is more seamless and aero. Zipp's hookless rims have more efficient resin distribution, which means lighter wheels. They also are highly durable. Zipp's 353 NSW's Sawtooth rim shape with Hyperfoils optimizes aerodynamic efficiency and crosswind stability. The Sawtooth design also allows the rim to be structurally strong but light. That will help you snap out of corners and maintain that speed no matter the terrain, especially in the steep, punchy stuff. The 353 NSW utilizes Zipp's Total System Efficiency, or TSE, approach to wheel design: overcoming specific barriers to speed: wind resistance, gravity, rolling resistance, and vibration losses. The wheel's 25mm internal width is ideal for running wider tubeless tires at reduced air pressure for a more efficient ride. At the center of the 353 NSW is the Cognition V2 Hubset, re-engineered with an updated Axial Clutch V2 mechanism for quicker engagement and lower friction, as well as improved durability. - Versatile endurance wheel for the modern road bike with tubeless and hookless rim profile - Our lightest tubeless wheel yet, making it a fast-puncher ready to fight - Optimized tire bed for easy tire installation - TSE for greater efficiency and reduced rolling resistance - Sawtooth rim with Hyperfoil nodes and HexFin ABLC dimple pattern for top aero and crosswind-stable performance with an undulating rim depth - Cognition V2 hubset rolls efficiently whether you are pedaling or coasting. Its Axial ClutchV2 technology reduces drag and lowers friction - Ships with 12mm end caps - Center Lock rotor interface. Lockring is included - Zipp graphics applied using Zipp's ImPress direct-print technology - Lifetime warranty

Zipp's 303 Firecrest Tubeless wheels are designed for the real world—a world of imperfect conditions, varying road surfaces, and elements where the bottom line is simple: efficiency = speed. They're faster, lighter, and more capable over varied terrain—whether the surface is pavement in all its conditions or no pavement at all. Deeply rooted in Zipp's drive to conquer the Spring Classics, the new 303 Firecrest is remade with a purpose-made approach for the demands of modern road bikes. When it comes to going fast on a bicycle, efficiency means reduced wind resistance, rolling resistance, rider fatigue, and weight. The 303 Firecrest Tubeless Disc-brake was designed using real-world direct measurements (vs. primarily wind tunnel or computer simulation). The results were huge. Its rim is slightly more bulbous in design than its predecessor, with a 32mm outside width, a 25mm internal width, and a 40mm rim depth. The profile provides low drag and an improved transition between rim and tire, boosting aero efficiency on the road. The wide rim stance also features less tire deflection for reduced rolling resistance. The combination of the wider tire, increased tire volume, and lower tire pressure helps to reduce rider fatigue by smoothing out the ride over imperfect pavement and road conditions—the tire and wheel system absorbs the shaking, not the rider. At the center of the 303 Firecrest Tubeless is a versatile and durable new hubset, the German-engineered ZR1 DB. This hubset features 66 points of engagement for quicker response. The 303 Firecrest Tubeless wheels are for dedicated cyclists who aspire to the latest in technology. They're for those who compete in races, against peers, or simply to conquer personal limits. - New Zipp graphics and cosmetic identity that scream speed - Versatile endurance wheelset for the modern road bike with tubeless and hookless rim profile - Lighter weight than its predecessor, making it nimble and fast - Tubeless Made Easy, optimized tire bed sign allows for simple tool-free installation and removal with no need for an air compressor to seat the tire. - Ultra-wide 25mm rim profile creates a better tire interface to be fast on or off the road - 40mm rim depth makes a light and aero wheel in every situation - Ships with 12mm end caps - Center Lock rotor interface (lockring included)

No introduction necessary for this perfect blend of DT Swiss alloy road rim and the legendary DT Swiss 350 hub. Whether you have a pro level bike and need a reliable training set or an entry to mid-level bike and need to upgrade to true performance, look no further. - Full DT Swiss Build - Butted Stainless Spokes - Professional tubeless tape installation included - 24 Hole - DT Swiss 350 Hubs

At only 33mm deep, the Campagnolo Bora Ultra WTO 33 has the shallowest wind tunnel optimized (WTO) rim profile of the Ultra family. Every external component of the wheel has been redesigned to maximize aerodynamic efficiency and reduce weight, saving precious energy, and generating greater speed from the same rider input. - The Bora Ultra WTO 33’s lower weight helps riders to reach heights even faster, change pace instantly, and descend with great speed and confidence - Rims are crafted from Campagnolo’s Hand Made Ultra-Light Carbon (H.U.L.C.) - Rims feature Campagnolo’s mirror-like Luxury (C-LUX) finish - Undrilled 2-Way Fit rim beds allow for perfect tubeless compatibility without rim tape - Oversized 36 tooth ratchet freehub is fast to engage and very durable, plus it accepts N3W, XDR, HG freehub bodies - Integrated radial spoke seats ensure perfect alignment

Campagnolo’s Bora Ultra WTO 45 has the perfect balance of speed, agility and stability, making it the best choice for all-round riders. The rim’s versatile design takes account of real-world riding conditions, not just those created in a wind tunnel, and the result is the most efficient drag-reducing rim shape available. - Lightweight, thanks to its Hand Made Ultra-Light Carbon (H.U.L.C.) construction - Slimmer Aero Elliptical spokes and hidden nipples help slice through the air - Hub body is securely bonded to a light aluminium hub flange - Integrated radial spoke seats ensure perfect alignment - A uniquely stunning C-LUX finish and new, subtle Bora Ultra graphics ensure the wheels have the show to match their go - Ceramic bearings spin effortlessly within the front aerodynamic carbon body of the disc hub - The 2-Way Fit rims are ready for immediate tubeless use without rim tape, designed for tire widths from 23mm - Aerodynamically optimised for 25mm tires - Weight: 660 g

The Phase 30 mirrors the BA30’s profile, but in a lighter format that suits all mountain and trail riding conditions. This is high quality alloy wheel is tougher than most, with added protection at the bead-walls for impact resistance and reduced sidewall cuts. - The nipple/spoke bed is oriented to the spoke direction to reduce weakness caused by bend in the spoke at the nipple hole - Made with premium alloy, extruded with an internal brace profile, and carefully formed for consistent shape - The rim is fusion welded and ground for a strong precise finish, leaving a perfect seamless joint that becomes the strongest section of the rim, ensuring that your rim won’t split if you impact at the seam - Laced to Chromag’s R4 hub, designed to be a solid, reliable hub with a durable axle assembly and robust set of bearings and Chromoly steel axle for stiffness and longevity

The BA30 is a quality alloy wheel designed to withstand a real beating, ready for high-impact riding when the trails are rough and rugged. With an internal bracing structure, the BA30 has torsional stiffness for directional control in demanding circumstances. - BA30 rim features a thick bead wall adjacent the tire to resist impact deformation, with a wider, rounded top-edge to reduce sidewall cuts - The nipple/spoke bed is oriented to the spoke direction to reduce weakness caused by bend in the spoke at the nipple hole - Made with premium alloy, extruded with an internal brace profile, and carefully formed for consistent shape - The rim is fusion welded and ground for a strong precise finish, leaving a perfect seamless joint that becomes the strongest section of the rim, ensuring that your rim won’t split if you impact at the seam - Laced to Chromag’s R4 hub, designed to be a solid, reliable hub with a durable axle assembly and robust set of bearings and Chromoly steel axle for stiffness and longevity

Based on the legendary Flow rims that have won World Cup DH and Enduro World Series events, Flow S2 wheelsets are a great upgrade for riders looking for better tubeless performance and excellent durability. Patented Bead Socket Technology means easier tubeless inflation and more confidence on the trail. An emphasis on durability means a reinforced and eyeletted spoke bed, a quality sleeved joint, and 6061 alloy construction. A 30mm internal width makes the Flow S2 ideal for 2.3-2.6" tires. - Low-profile 30mm internal width optimizes tire shape, traction, and control for 2.3-2.6" tires - 6061 aluminum with sleeved joint and stainless steel rim eyelets - Patented BST low-profile rim shape for easy tubeless inflation and the most reliable seal - Matched wheelsets use traditional J-bend lacing and share a single spoke length for easy serviceability - E-sync hubs offer fast 8.18 deg engagement with reinforced pawls - Enduro bearings with double-row freehub bearing and cromoly axle offer 47% increase in max torque capacity over Neo hubs - Connection program includes 3-year E-sync hub warranty, 3-year S2 rim warranty, 1-year crash replacement, and $10 donation to trail maintenance or advocacy group of your choice - Tubeless tape installed, requires additional valve stems

Arch S2 wheelsets have the versatility to handle a wide range of riding conditions and are the ideal upgrade for Trail, AM, Enduro, and eBikes. When your average ride includes both tough climbs and rough descents and you want the best tubeless system in the business, the Arch S2 is for you. - Versatile 28mm internal rim width optimized for 2.2-2.5" tires - 6061 aluminum with sleeved joint and stainless steel rim eyelets - Patented BST low-profile rim shape for easy tubeless inflation and the most reliable seal - Matched wheelsets use traditional J-bend lacing and share a single spoke length for easy serviceability - E-sync hubs feature Enduro bearings with double-row freehub bearing and cromoly axle offer 47% increase in max torque capacity over Neo hubs - Connection program includes 3-year E-sync hub warranty, 3-year S2 rim warranty, 1-year crash replacement, and $10 donation to trail maintenance or advocacy group of your choice - Tubeless tape installed, requires additional valve stems

Based on the legendary Flow rims that have won World Cup DH and Enduro World Series events, Flow S2 wheelsets are a great upgrade for riders looking for better tubeless performance and excellent durability. Patented Bead Socket Technology means easier tubeless inflation and more confidence on the trail. An emphasis on durability means a reinforced and eyeletted spoke bed, a quality sleeved joint, and 6061 alloy construction. A 30mm internal width makes the Flow S2 ideal for 2.3-2.6" tires. - Low-profile 30mm internal width optimizes tire shape, traction, and control for 2.3-2.6" tires - 6061 aluminum with sleeved joint and stainless steel rim eyelets - Patented BST low-profile rim shape for easy tubeless inflation and the most reliable seal - Matched wheelsets use traditional J-bend lacing and share a single spoke length for easy serviceability - E-sync hubs feature Enduro bearings with double-row freehub bearing and cromoly axle offer a 47% increase in max torque capacity over Neo hubs - Connection program includes a 3-year E-sync hub warranty, 3-year S2 rim warranty, 1-year crash replacement, and $10 donation to trail maintenance or advocacy group of your choice - Tubeless tape installed, requires additional valve stems

Based on the legendary Flow rims that have won World Cup DH and Enduro World Series events, Flow S2 wheelsets are a great upgrade for riders looking for better tubeless performance and excellent durability. Patented Bead Socket Technology means easier tubeless inflation and more confidence on the trail. An emphasis on durability means a reinforced and eyeletted spoke bed, a quality sleeved joint, and 6061 alloy construction. A 30mm internal width makes the Flow S2 ideal for 2.3-2.6” tires. - Low-profile 30mm internal width optimizes tire shape, traction, and control for 2.3-2.6” tires - 6061 aluminum with sleeved joint and stainless steel rim eyelets - Patented BST low-profile rim shape for easy tubeless inflation and the most reliable seal - Matched wheelsets use traditional J-bend lacing and share a single spoke length for easy serviceability - E-sync hubs offer fast 8.18 deg engagement with reinforced pawls - Enduro bearings with double-row freehub bearing and cromoly axle offer 47% increase in max torque capacity over Neo hubs - Connection program includes 3-year E-sync hub warranty, 3-year S2 rim warranty, 1-year crash replacement, and $10 donation to trail maintenance or advocacy group of your choice - Tubeless tape installed, requires additional valve stems

- Light enough to take XC racing but was born from research and testing on the Enduro World Series circuit, making it a great rim for anyone looking to improve both descending and climbing - Asymmetric rim design allows for a stronger wheel while offering the easy inflation and Stan's trademark unmatched airtight seal. - 28mm internal width ideal for 2.2-2.5" tires - Light and durable 6069 aluminum with welded joint and reinforced spoke bed

Best seller. You'll be hard-pressed to find a better wheel anywhere near these prices.

A carbon structure optimized for impact resistance, a reinforced flange and the ideal resin-carbon fiber ratio make the EXC 1200 Spline the benchmark in the Enduro sector. The rim's inherent strength allows the use of extremely lightweight Aerocomp and Aerolite spokes and generates optimum wheel stiffness. The heart of this wheel is a 180 Straight Pull hub with smooth-running SINC Ceramic bearings and the newest Ratchet EXP freehub system. - Requirement-specific carbon rims are designed for the ultimate enduro riding experience - The carbon rim combined with the DT Aerolite and DT Aero Comp spokes ensure perfect wheel stiffness - The low weight of the 1200 Spline reduces the moment of inertia and increases acceleration, leading to higher average speeds compared with aluminum wheels with the same energy input - 180 straightpull hub is a lighter, stiffer, and more durable hub - SINC ceramic hub bearings are engineered with optimum bearing clearance for minimum friction - Wheels are tubeless ready, with a rim design that ensures a precise and safe fit of the tire even when ridden hard - Nipples have DT Pro Lock to prevent the spoke-nipple connection from loosening - 3 cross spoke pattern, DT ProLock Squorx ProHead aluminum spoke nipples

The XMC 1501 SPLINE ONE was designed for all kinds of mountain adventures. A 30 mm tubeless optimized carbon rim easily supports wider tires, while the double butted competition race spokes and 240 hub completes this durable and versatile wheel. - Designed for All Mountain applications - Carbon rim with 30mm internal width - 240 hub - Competition race spokes and Squorx nipples

While DT's Hybrid Endurance wheels are made to deliver maximum speed on tarmac, the Hybrid Gravel wheels will deliver maximum fun on gravel roads. The HGC 1400 Spline is the exclusive answer for all high-end E-gravel bikes that set the benchmark in a new cycling segment. With a select mix of high-end E-specific components, this wheel has the pedigree to be the uncontested King of E-gravel. - 2 cross spoke pattern, DT AeroComp Hybrid straight pull spokes, DT Pro Lock hidden aluminum spoke nipples

Experience joy at new heights with the P 1800 road cycling wheel. From conquering local hills to exploring alpine passes, its developed for all altitudes. Made with reliable materials so you will enjoy seamless power transfer on even the steepest climbs. Hand-built for even spoke tension, you can rely on these wheels for the longest descents. Enhance your riding experience with style and comfort. - Aluminum, sleeved rim joint, hooked bead, tubeless ready with 23mm height - DT Swiss 370 Straightpull hubs - Includes DT Swiss tubeless ready tape (mounted) and DT Swiss alloy tubeless valves

The C 1800 is a versatile wheel that allows you to navigate technical sections with ease, thanks to the renowned Ratchet System that ensures seamless engagement. In addition, the robust DT new aero II straightpull spokes hand laced on the wide and sturdy rim, offer optimal comfort and traction ideally supporting wide tires. Enhance your grip even further by pairing it with tubeless sealant, which allows you to ride at lower pressures for an unforgettable riding experience. - Aluminum, sleeved rim joint, hooked bead, tubeless ready - DT Swiss 370 Straightpull hubs with Center-Lock disc mount - Includes DT Swiss tubeless ready tape (mounted) and DT Swiss alloy tubeless valves

Snappy acceleration is what you can expect from this aluminum wheel developed to meet all cross country needs. If, to you, cross country means high-speed, after-work rides, and the occasional endurance race, then you should have a closer look at the XR 1700 SPLINE wheels. With a light and welded cross country aluminum rims, reliable 36T RATCHET SL hubs, and Swiss precision finish, all the way from the competition spokes to the signature DT Swiss wheel build quality, it's a wheelset that is up to competing, day-in, day-out, against yourself, against your buddies, or in an all-out race.

While DT's Hybrid Endurance wheels are made to deliver maximum speed on tarmac, the Hybrid Gravel wheels will deliver maximum fun on gravel roads. The HGC 1400 Spline is the exclusive answer for all high-end E-gravel bikes that set the benchmark in a new cycling segment. With a select mix of high-end E-specific components, this wheel has the pedigree to be the uncontested King of E-gravel. - 3 cross spoke pattern, DT AeroComp Hybrid straight pull spokes, DT Pro Lock hidden aluminum spoke nipples

Your entire focus lies on the right line choice, the exact braking point and the spot-on steering movement. All the everyday stress fades away, you feel free and only hear the precise sound of the freehub system. The E 1900 Spline wheels were developed precisely for these freewheeling moments. A proven aluminum rim and hand-laced steel spokes provide the reliability required from an Enduro wheel. - Intended use = All-Mountain/Trail, Enduro and Freeride - Tubeless ready, 30mm wide and light rim - Straight-pull hubs/spokes built with a 3-cross pattern - Includes Tubeless Valve and Tape

Comfort joins speed. PR 1600 wheels work perfectly with wider tires, which results in more comfort in the saddle and more grip on the road. These wheels excel on any terrain, transfer every bit of energy into forward momentum and take every corner with Swiss precision. - 350 based Spline hub - Straight-pull hub and spokes are radial laced - Includes steel RWS skewer, tubeless ready tape and tubeless valve

After a long climb, the perfect trail lies ahead of your tires: flowy, dusty, varied, endless. Nothing holds you back from entering the All-Mountain thrills with the M 1900 Spline wheels. A rim developed with optimal balance of durability and weight offers efficient climbing characteristics as well as dent resistance on single trails. With experienced wheel building by hand, this wheel is a reliable partner to collect freewheeling moments in the mountains. - Intended use = XC and All-Mountain/Trail - Tubeless ready, 30mm wide and light rim - Straight-pull hubs/spokes built with a 3-cross pattern - Includes Tubeless Valve and Tape, 6-bolt adapter with lockring

Enter the Cross-Country world with the X 1900 Spline wheels. The 25 mm wide aluminum rim offers modern tires the support needed to ride low air pressure in order to minimize rolling resistance. Meticulous wheel building by hand ensures the highest quality and reliability, allowing riders to just focus on the moment - whether it is beating the sweat out of their opponents or beating their own KOM or QOM.

Enter the Cross-Country world with the X 1900 Spline wheels. The 25 mm wide aluminum rim offers modern tires the support needed to ride low air pressure in order to minimize rolling resistance. Meticulous wheel building by hand ensures the highest quality and reliability, allowing riders to just focus on the moment - whether it is beating the sweat out of their opponents or beating their own KOM or QOM.