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Sunflower field and BWR Logo


Monuments of Cycling, a premier cycling events producer, announced the expansion of its Belgian Waffle Ride (BWR) series and the relaunch of the Tripel Crown of Gravel Series with a new edition to the BWR locations in 2021. The first stop is the 10th Annual Edition in San Diego, on July 18. The second is in Asheville, NC, on August 21. The third is in Cedar City, UT on September 25, which is the final event (and the opportunity for a Quadruple) is the brand new BWR in Lawrence, KS, scheduled for Halloween, October 31, 2021.

The BWR is known as the most unique cycling event in the United States, with each location offering its own special features, topography and atmosphere. Online registration for all events opens February 1, 2021, at 9 a.m. (PT) at BelgianWaffleRide.Bike.

For the first time, Monuments of Cycling brings its iconic BWR to Kansas, where a vibrant cycling culture anxiously awaits this new spectacle, The Hell of the Mi-West, which will take place on Halloween. The BWR, which celebrates 10 years in 2021, will provide professional and amateur cyclists the opportunity to ride the most coveted roads and off- road sectors throughout the northeast region of Kansas over a 111- mile route punctuated by dozens of dirt, rock and gravel sections that give the event its unique complexion.

Hosted by Sunflower Outdoor & Bike Shop at a spectacular Lawrence location, this fall BWR’s start, finish and expo will take place along a scenic riverfront park. The route features rolling passes, rough and rocky outcroppings, lake and river views, forests and rivers and water crossings. Riders will get a bit of everything thrown at them: hard- packed, flat, loose, rocky, uphill and downhill gravel over a 111-mile route punctuated by off-road sector and single-track sectors and 8,000 feet of climbing, all of which give the event its challenging complexion.
Each Waffle will offer a prize purse to top-five finishers, female and male. The Tripel Crown of Gravel Series has a separate prize purse to the top three men and women overall across the SD, NC and UT events, based on cumulative times. An age group competition will award top riders in each age bracket with Tripel Crown of Gravel honors. All riders who register and complete all four 2021 BWRs will receive special awards for their Quadruple heroics.

BWR sponsors for the Series include Canyon Bikes, IRC Tire, Eliel Cycling, 100% Eyewear, Science in Sport, ENVE Wheels, Monster Hydro, Wahoo Fitness, Wend Performance and Source Endurance. For more information visit, or www.BelgianWaffleRide.Bike.